2023
Intervue.io
intervue.io
During my internship at Intervue.io, a platform dedicated to technical interview preparation and talent acquisition, I made significant contributions to the company’s digital growth. My efforts led to a 346% increase in website traffic (from 1.3k to 5.8k monthly visitors), grew our LinkedIn following by 17,000 dedicated followers, and produced viral social media reels that amassed millions of views. I played a key role in developing scalable content templates, designing visually appealing assets, managing social media, and editing videos, all of which drove measurable results through innovative strategies and collaboration with the marketing team.
This case study highlights my contributions, the challenges I navigated, and the impact I made during my time at Intervue.io.
As a Marketing Intern at Intervue.io, I took on a multifaceted role that included:
Content Template Development: Designed and built reusable content templates using Handlebars and JSON to enable rapid content creation.
Visual Design: Created webpage layouts, blog designs, OG images, landing page thumbnails, and social media assets for LinkedIn and Instagram.
Social Media Support: Assisted in creating designs and content for LinkedIn and Instagram, contributing to the platform’s social media growth.
Video Editing: Edited social media reels, with several achieving viral status and millions of views.
1. Developing Scalable Content Templates with Handlebars and JSON
A core part of my internship involved designing & developing reusable content templates using Handlebars and JSON, enabling Intervue.io to efficiently scale their resource library. These templates were used to create pages like job description guides, interview question resources, resume templates, and glossaries, allowing the team to quickly generate new content for various roles and topics.
These templates streamlined Intervue.io’s content production process, allowing the team to create and publish new resources at scale while maintaining a consistent design and user experience.
2. Designing Landing Pages, Blog Assets, and Social Media Content
I designed the Intervue 101 thumbnail, featuring Rahul Arora, the founder, which is displayed on the landing page after a user logs in to create an engaging onboarding experience. I created designs and graphics like this one to enhance the platform’s visual appeal and user engagement.
I also created the blog layout and an OG image template, improving its readability and shareability across all blog posts.
Additionally, I assisted in creating designs and content for LinkedIn and Instagram, supporting the marketing team’s efforts to grow Intervue.io’s social media presence. My contributions included crafting visuals and captions that aligned with the brand’s voice, helping to engage and expand the audience.
3. Video Editing for Social Media
I edited social media reels for Intervue.io, with several achieving viral status and amassing millions of views. These videos, shared on platforms like Instagram, showcased interview tips, company updates, and user testimonials, significantly boosting brand visibility.
Technical Complexity of Templates: Building scalable templates with Handlebars and JSON required balancing design consistency with flexibility for future content.
Targeting Diverse Audiences: Creating templates and content for both candidates and recruiters demanded a versatile approach.
Time Constraints: Managing template development, design, and video editing under tight deadlines honed my prioritization skills.
Video Editing for Virality: Crafting reels that aligned with trending formats while maintaining brand messaging was a learning curve.
Technical Complexity of Templates: Building scalable templates with Handlebars and JSON required balancing design consistency with flexibility for future content.
Targeting Diverse Audiences: Creating templates and content for both candidates and recruiters demanded a versatile approach.
Time Constraints: Managing template development, design, and video editing under tight deadlines honed my prioritization skills.
Video Editing for Virality: Crafting reels that aligned with trending formats while maintaining brand messaging was a learning curve.
Technical Complexity of Templates: Building scalable templates with Handlebars and JSON required balancing design consistency with flexibility for future content.
Targeting Diverse Audiences: Creating templates and content for both candidates and recruiters demanded a versatile approach.
Time Constraints: Managing template development, design, and video editing under tight deadlines honed my prioritization skills.
Video Editing for Virality: Crafting reels that aligned with trending formats while maintaining brand messaging was a learning curve.
Technical Complexity of Templates: Building scalable templates with Handlebars and JSON required balancing design consistency with flexibility for future content.
Targeting Diverse Audiences: Creating templates and content for both candidates and recruiters demanded a versatile approach.
Time Constraints: Managing template development, design, and video editing under tight deadlines honed my prioritization skills.
Video Editing for Virality: Crafting reels that aligned with trending formats while maintaining brand messaging was a learning curve.